Tech Spotlight: Michael Felix

The Abernathy Tech Spotlight series highlights black professionals working in tech, from freelance developers to non-technical founders. Complete this form to submit your profile.


What is your current role and where do you work?
I work as a Digital Business Developer for SFG Digital, a growth consultancy headquartered in Downtown Orlando, FL. I work closely with startups and medium sized organizations on scaling their sales and marketing efforts through the implementation of digital sales and funnel technologies. I’ve been building websites for 7+ years and my focus changes as web technologies evolve.

How did you get into tech?
My interest in technology started when I was young. My parents purchased an old multi-media desktop for me and told me I could do whatever I wanted with it. I ended up growing an appreciation for troubleshooting and solving technical issues, and that interest brought me to the University of Central Florida where I studied Electrical and Computer Engineering.

After I caught the entrepreneurial bug, I started to get heavily involved in the Tech Entrepreneurial ecosystem here in Central Florida. That involvement led to the start of multiple Black Tech Meetups and Business Collaboration Groups in the area.

What’s a project you’re proud to have worked on?
One project that I’m most proud of working was for a personal training client, we implemented an automated system that enabled them to scale their revenue past $5k/hour. This project showcases the power of scale by using the right technology and processes.

What’s the most valuable lesson you’ve learned in your tech career?
I learned that in Tech, “When you Rest, Your Rust”. It’s important to always keep up to speed with technology or else it will leave you behind. It seems difficult to catch up.

What do you see as the most interesting technology on the horizon?
Artificial Intelligence Algorithms and Methodologies are incredibly interesting because of the sheer amount of data it will be capable of processing real-time. I believe that this technology will be implemented in everything we do and it will change how we live.

If you weren’t working in tech, what would you be doing?
Man…. I would be homeless.

What can companies do to create more inclusive environments?
I believe the most critical thing that companies need to do to become more inclusive is to be aware. Most of the companies where I’ve been employed had issues because of the lack of awareness and perspective on what a true inclusive environment ACTUALLY looks like and measuring that against where they are right now.


The Abernathy Tech Spotlight series highlights black professionals working in tech, from freelance developers to non-technical founders. Complete this form to submit your profile.

By Michael Felix

Michael Felix is an Engineer turned Venture Consultant with a passion for scaling solopreneur ventures and non-profit organizations. Michael began his entrepreneurial career by consulting small businesses nationwide and decided to scale his message by developing platforms for founders to not only learn from his lessons but also to learn from each other.