Author: willie jackson

…do things like this.” That’s something I learned from my Advisor. It’s a saying that’s supposed to put the listener in an empathetic mindset: how do the people you’re trying to reach self-identify? What’s the secret handshake? Is there a black turtleneck and denim uniform? White earbuds? Making it personal, how do I let the… Continue reading People like us…

Before the first piece was published on Abernathy—before the domain was even purchased—I spent a lot of time thinking through the business and how it would change the lives of those we’re trying to reach. For Abernathy to have the traction and reach necessary to make a difference, it needs to make money. How do… Continue reading On Sponsorship