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Sponsorship

People like us…

…do things like this.” That’s something I learned from my Advisor. It’s a saying that’s supposed to put the listener in an empathetic mindset: how do the people you’re trying to reach self-identify? What’s the secret handshake? Is there a black turtleneck and denim uniform? White earbuds? Making it personal, how do I let the […]

Categories
Sponsorship

On Sponsorship

Before the first piece was published on Abernathy—before the domain was even purchased—I spent a lot of time thinking through the business and how it would change the lives of those we’re trying to reach. For Abernathy to have the traction and reach necessary to make a difference, it needs to make money. How do […]

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Editor's Picks

Launch Event Recap

To celebrate the launch of the publication, Abernathy partnered with Lessons Learned to host an intimate, private launch event in New York City on Saturday, March 14th, 2015. Lessons Learned is a live storytelling event series founded by Wes Kao. The invitation-only event series features a curated speaker lineup, intimate setting, and stories from smart people about hard-earned lessons. […]